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Digital Marketing Basics - part 1

Every company strives to hang its wallet. Therefore, expanding your activity on the Internet is the most reasonable decision. Thanks to the promotion on Google or Facebook, we can reach potential customers more accurately than in traditional media. Here are the five principles of how we should promote our company on the Internet.

Positioning pages in the search engine - content is the most important

The first rule of writing marketing content: focus on the needs of your prospects, not what you are trying to sell them! This means that copywriting should be interesting, concise, and true

You need to offer a solution or encourage people to take a specific action, e.g. subscribe to your newsletter.

For example:

A fitness company might write an article on how to lose weight. The article should discuss the health benefits of exercise and explain the science of why being more active is better for you. He can then offer suggestions for making your life easier by joining a gym or purchasing equipment so as not to feel like such a difficult task.

There will be a video demonstrating the exercises at the end and contact details in case people want advice from experts with first-hand experience on how to achieve your goals faster.

The goal is to engage readers enough to be interested in what you wrote long enough to take action: read another post, subscribe to your newsletter, buy something online, etc.

Create video for Youtube, Facebook, Instagram

You no longer need to write text-only articles. Video is one of the many possible options when it comes to grabbing the attention of readers who would otherwise not be interested in reading your article.

For example, if Starbucks had a long queue this morning because of the festive traffic (a difficult time for everyone), then to make the life of your audience easier, you could film yourself making your own drink at home showing how easy it is and why it's a good idea.

Real-life solutions are the best way to build commitment and the reality of communication.

Programming for internet search engine algorithms.

When it comes to internet marketing, the truth is that people are more likely to read something if they find it on Google. It doesn't matter where you read from - computer or mobile device, Facebook or Twitter - as long as you can search and quickly find what you want.

Therefore, we must make sure that our content is well positioned in search engines by appropriate use of keywords throughout the article

A good rule of thumb for those who aren't quite sure how it works: focus on your main keyword and make sure it appears at least every 200 words; limit the verbs in the passive voice (eg "was", "were"); use numbers instead of abbreviations whenever possible; post links wherever appropriate for additional information

A few words about the author

At the end of the article, you should put the "Author" bio with a link to his website. This is a great way to gain more followers for your brand and build the trust of new readers

You can also link to other relevant articles. For example, if there is an article on ABC News on the same topic that you are writing about, it may be helpful to include a link so that people who want to learn more do not have to leave your site

The goal should always be to create engaging content - but in essence, it still comes down to presenting information as concisely and transparently as possible.

Presenting issues or topics from different perspectives helps to bring out both sides of the story. It can even help someone decide on something they were previously hesitant about by giving them a clear understanding of both sides

One final note on the content.

There is no one correct way to write. It's worth experimenting to find what best suits your personality and target.

What's most important when it comes to writing for marketing is that every word counts. You have very little time and space on the Internet, so each sentence must be meaningful. Each paragraph must have a message or a call to action

If readers don't learn anything from reading your blog post, then they won't feel compelled to take action. This means you won't be bringing in any more conversions, which will negatively affect your profits - not only now, but also over time! So don't let your content be a waste of time.

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