Positioning pages in the search engine - content is the most important
The first rule of writing marketing content: focus on the needs of your prospects, not what you are trying to sell them! This means that copywriting should be interesting, concise, and true
You need to offer a solution or encourage people to take a specific action, e.g. subscribe to your newsletter.
A fitness company might write an article on how to lose weight. The article should discuss the health benefits of exercise and explain the science of why being more active is better for you. He can then offer suggestions for making your life easier by joining a gym or purchasing equipment so as not to feel like such a difficult task.
There will be a video demonstrating the exercises at the end and contact details in case people want advice from experts with first-hand experience on how to achieve your goals faster.
The goal is to engage readers enough to be interested in what you wrote long enough to take action: read another post, subscribe to your newsletter, buy something online, etc.